SEO: Search Engine Optimization
SEO is how we optimize website visibility on search engines, such as Google, Bing, DuckDuckGo, in the hope of bringing traffic to our website and conversions on the website.
Why SEO?
Successes of all startups and conventional companies that start marketing activities in the digital world certainly cannot be separated from the hard work of Search Engine Optimization activists and workers who have succeeded in making their business pages get top rankings in Google search results.
Truth be told, SEO activities are considered the most effective in bringing traffic and conversions even though it might take a while before one can enjoy the results of hard work in the first years.
It is true that most website traffic comes from organic search rather than paid advertising such as SEM or display advertising. Granted, SEO activities saves more money than other digital marketing endeavors. Moreover, audiences have more confidence in the results of content that appears organically compared to that of paid ones.
I can keep telling you the advantages of SEO for a whole day, but I assume you have got the main idea that SEO is indeed important and beneficial for websites visiblity.
Main Components
Now that you have understood the definition and importance of SEO, next you have to know the components required when you want to begin your SEO journey.
Below are the fundamentals that can guide you when playing SEO.
Keyword Research
Search and list all relevant keywords and phrases that are most popularly searched using search engines by internet users.
Technical SEO
This relates to maintaining and modifying domains such as understanding hypertext transfer protocol secure, 404 errors, website speed, redirects, and URL structure.
Backlinks
Collaboration with other websites, which already have consistent traffic, to connect their website with our website.
Content
Create articles that are adapted to internet users’ search activities. Articles here includes title tag, meta description, heading tag, and others.
How Search Engine Works
This is an overview of how search engines, especially Google, works. First, they crawl and index a website. Google has a bot whose job is to crawl all websites that can be crawled, namely those that are not with no-index or kept secret by web developers. After all information has been crawled, Google Boy managed the information according to what it has just obtained.
Algorithm is a search engine technology to organize and sort index pages. Google conducts testing to give users the best results.
Response is the result generated by Google according to the wishes and needs of users. Furthermore, Google can also track the users’ position and recommend the results closest to them. For instance, try searching for restaurants and see what results show up.
Useful Tools
In order to minimize difficulties, it is important to have loyal assitant ready at all times. Here are some recommended SEO tools.
Free Learning Platforms
Digital marketing and seo are new opportunities of work and study. The advancement of technology and information is very quick. You have to keep improving your knowledge in order to survive playing SEO. Here are some of the free online classes that you can take.
